Advantage Package

New Advantage Program benefits

MEA has introduced new member benefits exclusively for members of the Advantage Program (formerly Accredited Master Electricians) at no extra cost.

Access now, call 1300 889 198 or email


A facilitated business planning tool enabling you to work on your business to achieve your professional objectives and increase your profitability.

This program allows you to make informed business decisions relating to:

  1. Financial performance
  2. Action plans
Financial Performance

A deep dive into your business P&L, allowing you to test different scenarios and view the potential impact on your bottom line. For example:

  • How much extra work do I need to justify employing an Admin resource?
  • What is the impact if I increase my hourly rate or profit margin?
  • Is my mix of work volume and profit per job right?
  • What is the average profit margin of each job type?
  • What is my cashflow lifecycle, and what happens if I reduce it by 5 days?

Online learning modules are available to provide you with ways to work ‘on’ the business, not ‘in’ the business.

Action Plans

Provides access to:

  • Create key actions and assign team members to drive accountability
  • Track your sales pipeline to ensure your targets are achieved

Master Electricians will allocate a Business Facilitator to support you providing:

  • Step by step guidance on using the tool
  • Explaining the business planning assistance available; short-term (90 days), medium-term (12 months) and long-term (5 years) goals and actions via the program

Got a question? Our FAQ’s can help



Online Assessment Tool

The online self-assessment tool is designed to help you measure and benchmark your performance across six key areas (modules).

  • The six modules have been developed to help you ensure that your business has the right safety systems, is best in practice and operates at maximum effectiveness.
  • You can access the online self-assessment tool via the ME Safety Portal.
  • The online self-assessment is scored based on bands of performance.

For more information about the modules and online self-assessment, view the Master Electricians Advantage Program.


Advertising Collateral

The Master Electricians logo is a symbol of a high quality, safety-conscious electrical business; the very best of the best! Use it to your advantage and tell your potential customers about the excellent service they can expect from you.

Advertising collateral includes car decals and logos to use in advertising and acknowledgement via the new Industry Recognition Program. You can use the Master Electricians logo on your:

  • Website
  • Advertisements
  • Letterhead and invoices
  • Business cards
  • Email signatures
  • Vehicle signage
  • Brochures
  • Work clothing, and
  • Other applications.


Access now, call 1300 889 198 or email